E-commerce · 4-6 weeks
D2C Commerce for Revenue Per Visitor
Higher revenue per visitor without increasing ad spend.
01 · Situation
The state of the team before we started
D2C brand on a monolithic commerce platform. Conversion was below benchmark. Marketing was attributing the gap to creative; engineering was attributing it to the platform. Both teams were spending money against their respective theories with no agreement on which one was right.
02 · Diagnosis
What the Clarity Sprint surfaced
Clarity Sprint isolated the bottleneck to checkout. Specifically: a four-step checkout the platform refused to flatten, and a card capture flow that added measurable friction on mobile. The platform was the constraint, not creative.
03 · Decision
The call that was made, in writing
Move to a headless architecture. Keep the monolith as a back-of-house order system; rebuild storefront and checkout as first-class commerce surfaces optimized for conversion. Lock the checkout redesign to a flattened single-page flow.
04 · Build
What we actually shipped
4-6 weeks. Headless storefront on the brand's stack. Single-page checkout with mobile-first payment handling. Server-side rendering for SEO. A/B-ready surface for ongoing optimization.
05 · Result
What happened next
Revenue per visitor climbed without any change to ad spend. The argument between marketing and engineering ended because the conversion data made the answer obvious. The brand has continued to use the headless surface as a platform for further optimization work.
Note on anonymity
Most of our work is under NDA. Identifying details have been removed; the situation, diagnosis, decision, and outcome are real. References are available on request once a fit conversation is underway.
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